SEO consultancy for a problem with a finish line. Diagnosis, strategy and a plan your own team implements, priced as a bounded engagement rather than a monthly fee.
A retainer suits a programme with no finish line. A diagnosis, a migration plan or a recovery analysis is the opposite: concentrated senior attention for a bounded period, after which it is done.
Buying the wrong one is expensive in both directions. A retainer for a bounded problem pays monthly for work that ended, and a consultancy engagement for a programme leaves you with advice and no capacity to act on it.
So the first question is which shape your problem is. If you can describe the wall you hit, that is a consultancy brief. If you cannot, the honest first purchase is an audit.
What specifically you need answered, and what you will do with the answer. A vague brief produces a document nobody actions.
Your Search Console, your logs, your analytics. Conclusions traceable to your own numbers rather than to industry benchmarks.
What is wrong, what it is costing, and the order worth fixing it in, with the effort each item takes.
A walkthrough with whoever will do the work, because the most common failure here is an excellent document that reaches no developer queue.
A short review once the work lands, to confirm it did what it was meant to. Not a retainer, and not automatic.
Search and answer engines draw on the same foundations. Explore how these connect.
Tell us what you need answered and who will implement it. If the honest answer is a few days of work rather than a retainer, that is what we will quote.
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