SEO migration services for a replatform, redesign or domain move. The brief comes before the design, because the damage is done by decisions nobody flagged as risky.
Nobody in a migration does anything wrong. The designer makes a better-looking site, the developer builds what was designed, the client approves something they prefer.
The loss happens in the gaps between those roles, because no single person owns the search requirements. That is why the fix is a written brief rather than a reviewer.
Five decisions cause most of it: URLs changing without redirects, body content moving behind JavaScript, copy cut for layout, internal links lost to a tidier menu, and titles rebuilt from a blank page.
Export impressions, positions and the full URL list before anything changes. This step cannot be done retrospectively.
URLs preserved or redirected, body rendered server-side, word counts held, heading structure carried over. In the contract, not the kickoff call.
Old site against staging, URL for URL. This catches every missing redirect while fixing one is still cheap.
Ten minutes that catches the failure hardest to diagnose afterwards, because the page looks complete to every human reviewer.
Daily checks for the first fortnight against the baseline, because a redirect applied two weeks late has already cost whatever was crawled.
Search and answer engines draw on the same foundations. Explore how these connect.
A few days of bounded work protects a project worth considerably more. If your migration is already too far along for a brief to help, we will say so rather than bill for it.
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