Local SEO Agency London work starts with a problem no other UK city has at this scale: thirty two boroughs, each returning a different result set for the same search.
A search run in Camden and the same search run in Croydon return different businesses, because proximity is weighted against a centre point that moves with the searcher.
That makes a single London position close to meaningless as a measure. Reporting that quotes one number is averaging thirty two separate contests.
We track by borough for the boroughs you can actually serve, and we say which ones you cannot reach before any work is agreed.
Pick the boroughs where your delivery is genuinely viable, because ranking somewhere you will not travel generates enquiries you have to turn down.
Build one page per viable area only where there is enough distinct demand to justify it, rather than thirty two near-identical pages that compete with each other.
Measure from a grid of points across each target borough instead of from one notional city centre.
Not as one result, because London does not return one result. We pick the boroughs you can serve and contest those, which is a smaller claim and an achievable one.
Almost never. Thirty two thin pages compete with each other and dilute the site, so we build pages only where the demand is distinct enough to support them.
From a grid of sample points across each target borough. It is more work to produce and it is the only version that reflects what a searcher actually sees.
The work scales with how many areas you are contesting rather than with the city name. Two boroughs done properly costs less than a token effort across all of them.
Yes, considerably. A single location competing across a wide radius is a different problem from a multi-branch business, and it needs the radius argued rather than assumed.
See our London SEO agency page if you are comparing agencies rather than looking for local visibility, local SEO for the service in general, and every UK city we cover.