SEO for construction companies, where the buyer is specifying a project rather than browsing. Demand follows the job location, not your head office, and that changes the geography.
A construction enquiry usually starts from a project, not a supplier. The searcher is specifying something and looking for who can do it, often with a location that is the site rather than their own address.
That makes the geography unusual. Your service area follows where you can profitably mobilise, which may be nothing like the area around your office, and the page set should reflect the former.
Accreditation also carries weight here that it does not in most sectors. Certifications, scheme memberships and insurance levels are decision criteria, so they belong in the content rather than in a footer badge.
Which works you want, phrased the way a specifier phrases them. Trade terms and buyer terms frequently differ.
Where you can take work profitably. A ranking in a town you cannot service economically is a cost with a chart attached.
Schemes, certifications and insurance stated plainly on the relevant service pages, because they are what shortens a shortlist.
What a buyer needs at specification stage: capability, capacity, references and process. This is where the enquiry is actually won.
Enquiry quality as well as volume, since one qualified project enquiry outweighs a month of unsuitable ones in this sector.
Search and answer engines draw on the same foundations. Explore how these connect.
Tell us the works you want and where you can mobilise. We will map the project-type queries against your current coverage and show you the gaps worth filling.
Book Your Free Audit