Magento SEO agency work for catalogues large enough that crawl budget is the constraint. Layered navigation and multi-store setups generate more URLs than any crawler will take.
Crawl budget is mostly a non-issue on small sites and a genuine constraint on large ones. Magento catalogues are usually in the latter category, and layered navigation is why.
Every filter combination is a potential URL. A few hundred products with six filters can expose hundreds of thousands of addressable pages, and a crawler spending its time there is not reaching your category pages.
Multi-store and multi-locale setups add the second problem: the same product described in near-identical terms across several stores, which needs deliberate canonical and hreflang handling rather than defaults.
How many URLs the store actually exposes against how many it should. Log files tell you where crawl time is going.
Which filters may generate indexable URLs, which are navigation only, and how that is enforced consistently.
Which store owns which product page, and whether hreflang reflects the real locale set rather than a default.
Category pages are the commercial pages on a large catalogue. They need their own copy and their own targets, not a product grid.
Indexed count against intended count, tracked over time, which is how you tell containment is holding.
Search and answer engines draw on the same foundations. Explore how these connect.
We will count the addressable URLs your store generates against the ones you intended, from your own logs. On large catalogues that number decides the whole strategy.
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