Shopify SEO agency work that starts from what the platform will not let you change. The URL structure is fixed, collections duplicate themselves, and both shape the strategy.
Shopify forces /collections/ and /products/ into your URLs and will not let you remove them. Advice written for a generic store often starts by telling you to restructure URLs you cannot restructure.
The platform also makes the same product reachable at several paths, through collection routes and default variants. Left alone, that is a duplication problem the store creates by itself.
So Shopify work is mostly canonical discipline, template editing and faceted navigation control, rather than the information architecture rebuild a different platform would allow.
Which products are reachable at more than one URL, and whether the canonicals consolidate them the way you intend.
Which collections deserve to be indexable landing pages and which are navigation only. Most stores index far too many.
Titles, headings and structured data in the theme, so a fix applies across the catalogue rather than product by product.
Stop filter combinations becoming crawlable URLs, which is how a 200 product store presents 40,000 pages.
Every app adds script weight. We measure what each one costs on a real device and name the ones not earning it.
Search and answer engines draw on the same foundations. Explore how these connect.
We will map how many URLs your catalogue actually exposes and how many of them should be indexable. On most stores the gap between those numbers is the finding.
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